cU is a knitwear line that offers comfortable and versatile clothes with a contemporary aesthetic, designed to adapt to the bodies of as many people as possible.
To do this, work on engineered shapes and elasticity, natural and enhanced through knitwear. A path of research and design in continuous development, which aims to create clothing without exclusions of size, age, gender or physical abilities.
The extreme versatility and adaptability of the garments cU facilitates sharing and passing from hand to hand, allowing optimization of purchases and prolongation of the life of the garments themselves.
cU responds to the main problems of the fashion system, proposing a production model that drastically reduces its environmental footprint: zero waste from prototyping to production, clothing produced on demand and designed to last over time, a fluid model from development to final use.
As fluid working practices become more frequent (home-office, freelance jobs, smart working, digital jobs, etc.) the boundaries between personal life and work blur. Just as in the 80s Donna Karan responded with the Seven Easy Pieces to women's need for new work and everyday clothing, today a fluid lifestyle requires a fluid wardrobe. Press: Customer Care: Other:
The tracksuits and work uniforms are garments that do not age, unrelated to trends, which give protection thanks to their resistance to heat, water and cold. Comfortable, resistant and generally genderless. cU starts from these characteristics to design the new uniform for life/work of the future: elegant, functional and versatile, inclusive and easy to wear.