WRITTEN BY FRANCESCA DEL BOCA
PHOTOGRAPHED BY FEDERICA COCCIRO
TRANSLATED BY FRANCESCA QUAGLIA
On the occasion of the Fuorisalone 2022 cU will present its first pop-up store, designed by the architect and art designer Caterina Fumagalli. The exposition of the entire collection is thought to be immersed in a dreamlike landscape, between flowers and soft gold pink islands.
The aesthetic appearance of the project is the result of a non-stop research on accessibility and on the usability of the spaces which we would want to live in our daily life. The staging was conceived to reflect in the space the philosophy, the values and the research of the brand, which are directed towards symbiotic connections that link together the natural and the intangible, environment and culture, technologies and craftsmanship.
During the Milan Design Week 2022 visitors will be accompanied towards the discovery of the new continuous collection of cU, made with a cellulose fiber extracted from wood from sustainable sources, using environmentally friendly processes. Other than that, it will be possible to participate to Oliverso, the show schedule that from the 7th to the 12 of June will narrate, inside the pop up, the imaginary and the ethical cultural universe from which the project and the new Cancellato Uniform collection was born. For the event of the Fuorisalone will be activated a metaphorical workshop capsule that will explore the continuous technical, human and creative research with which the project identifies.
Everything will be translated in many different artistic performances curated by Carlotta Franco, architect, researcher and author.
The sound of the Pop-up will be curated by the media partner Fritto FM, community and digital radio that decided to give custody of the curatorship of the music to Slip Mode, a collective of girls and non binary people born with the idea to spread the know-how of DJing.
The planning of the event explores the values of a sustainable production which can be able to look at the body without any limitation. There will be moments of laboratory, performances and talks that will explore different holistic approaches: matter, ecosystem and knowledge. The protagonists of this rich program will be the designer Tellurico, author of a sculpture performance, Go Dugong who will curate a musical set, Roberto Alfano with a laboratory of representation of the body for kids of all ages, from 0 to 100. Martina Geroni who will bring her ceramics workshop into the exhibition space, introducing us to a contemporary approach to the lathe and artisanal production, Parasite 2.0 who will take a talk on substance and on its reproducibility, and Kabul Magazine with whom we will discuss ecosystem sustainability and eco transfeminism.