A STORY TO BE FELT BY THE SKIN
[SPRING SUMMER 2025 COLLECTION]
Visual world not exactly shaped
Sense of smell, anticipation, senses that are not exactly shaped
Dark shadows casted
Rat colors with faint hairly smells and pale dark spots like those on a transparent sheet of celluloid
Rose color with a glitter and softness that is cool and motional
The kind of color that does not exist by itself but only when it is casted between two moving objects
The color like a remaining stain of illusion on a moving object
The color that only happens when movements cut the air in a certain way and go immediately.
Use such color to tint your absent thoughts.
Have absent thoughts for a long time.
1964 summer
Yoko Ono, Grapefruit
The hot weather has inexorably arrived, but the vacation season is still far away. In the office the air conditioning creates an alien microclimate, the occasional breeze of icy air, a chill down the spine.
Beyond the windows the sun burns the asphalt. Later, day begins to fall and the sun shines on the luckiest walls a light of deep yellow, as dense and sharp as it is intangible.
It spreads, taking the shape of the objects it embraces. Finally outside, the golden light makes every wet surface sparkle, the ruffles of the sea, the condensation of an iced glass, sweat-soaked skin. For an instant everything seems to shimmer as time stretches along with the shadows.
For the Spring Summer 2025 collection, merino wool is tinted with deep yellow, evaporated green, summer shadows. Garments suitable for spring, for crisp mornings after a night of thunderstorms, to protect the body from air conditioning. Then, for more intense heat, wool becomes thinner, a light sheer that preserves the body’s temperature constant and, transpiring, keeps it dry and odorless. Viscose cordonnet dresses, on the other hand, reproduce the feeling of moist coolness on contact with the skin, and that slight shimmer.
The juicy pink of nectarines, the bronze, the translucent green of seaweed, the color of ice melting in glasses. Just like light, cU garments embrace the body, following its shapes. Concrete, yet changeable, objects, they mold and embrace. While colors and materials tell a story to be felt by the skin.
Documented by Alessandro Furchino Capria in our studio in Milan
Styling Francesca Cisani
Casting Julia Asaro
Make up Francesca Rezzola
Hair Davide Perfetti